Closing In On
Your Story.
Attention.
Traction Media — the creative agency that focus on story telling and creative projects. We do AI but with a human touch.
MORE THAN A VIDEOGRAPHER.
I don’t just show up with a camera. I bring ideas. Direction. Energy. And a constant drive to push things further. When you hire me, you’re not only hiring a videographer — you’re hiring a creative director who thinks beyond the obvious. Someone who sees possibilities others might overlook and isn’t afraid to suggest the idea that initially sounds like too much. Because sometimes, too much is exactly what makes something impossible to ignore. I’ve always been ahead of my time. Curious about what’s next, willing to experiment, and never interested in simply repeating what everyone else is doing. I want to understand your brand, your ambition and where you want to go — then challenge the expected way of getting there. From the first idea to the final frame, I bring massive drive, creative thinking and a clear point of view. You can hire someone to make your content. Or you can hire someone to help shape what it could become.
What it takes to be a story-first studio.
A filmmaker's eye, not a content mill
Every frame is directed, not assembled. Story first, always.
Twenty years of brand-side marketing
I know what a campaign has to deliver, because I used to sign it off.
The newest AI models in the workflow
Faster iterations, sharper concepts — the human hand stays on the wheel.
Broadcast-level finish
Work made to hold up on DR1 and VIA PLAY, not just in a feed.
TV2 Play
Cotopaxi — TV2 Play Campaign
- Handled the edit, creative direction and upload segmentation for the TV2 Play campaign.
- Built to work as a campaign film across the platform and its channels.
- End-to-end delivery from first cut to final upload on TV2 Play.
The Danish Ski Federation
Danish Nationals — Drone & Camera Film
- Shot with drone and camera to capture the energy and emotion of the Danish Nationals.
- A film about the atmosphere, the athletes and the moments that happen between the runs.
- Delivered for The Danish Ski Federation across web, social and event channels.
GUBI
Three Days of Design — Designer Portrait
- A film made for GUBI during Three Days of Design, following the creative mind behind the furniture.
- Shot and directed as a character-driven story — not a product catalogue.
- Built to live on YouTube, social and event screens.
Running Show Reel
Running Events Show Reel
- A fast-cut reel of races, brand activations and training camps.
- Shot across multiple years and locations with a story-first approach.
- Built to show the energy running content can carry on web and social.
Spring Copenhagen
Hospitalsklovne Finale
- Directed and produced as a clean, design-led brand story.
- Built around product and atmosphere rather than hard sell.
- Made to live on the web, social and retail screens.
Spring Copenhagen
Spring Copenhagen — Product Story
- A second film for Spring Copenhagen, shot with the same clean visual approach.
- Focused on product detail and the feeling of the collection.
- Designed to sit naturally on web, social and in-store screens.
AI + Edit
Manus AI — AI Clips, Human Edit
- Generated visuals with AI, then shaped and edited by hand.
- Shows how Traction Media works with new tools without losing the human touch.
- Built to stand out on web, social and pitch decks.
Film
Documentary and brand films that earn attention.
- Award-winning documentary work broadcast on DR1 and VIA PLAY Denmark.
- Brand films shot on location, built around a real narrative arc.
- Full production: concept, direction, shoot, edit and grade.
Podcast
Audio your audience actually finishes.
- Story-driven series that hold listeners past the first act.
- Format design, guest strategy, recording and post-production.
- Built to give a brand a voice, not just another channel.
AI-native
The newest models, in the hands of a director.
- Concepting, storyboarding and previsualisation at a fraction of the time.
- AI as an amplifier of craft — never a replacement for taste.
- Innovative output, secured by an experienced creative eye.
Podcast library.
Behind-the-scenes notes on film, podcast and AI-assisted production — the experiments, the process and the stories that do not fit anywhere else.
Dupont Media Lab
Behind the scenes of film, podcast and creative work.
Dupont Media Lab is the channel where I share what I am learning and making across film, podcast and AI-assisted production — the experiments, the process and the stories that do not fit anywhere else.
- Nikolaj Vang — Passion for skiløb
- Thomas Skals — Fuck Cancer
- Joachim Christensen — Livet efter pro UFC kæmper
- Jan Bo Jensen Timming — Livsstil Entreprenør — Del 2
- Jan Bo Jensen Timming — Livsstil Entreprenør
- Kenneth Rosfort-Ness — Ultraløber
- Brian Arreborg Hansen — Ultraløber
- Danni Mortensen — Ultraløber
- Flemming Anderson — Ultraløber
- Simon Grimstrup — Ultraløber
- Camilla Hylleberg — Adventure Fotograf
- Ulrik Petersen — Ultra løber / Outdoor ekspert
- Kim Sørensen — Salomon to the Bone
- Leon Skriver Hansen — Ultraløber
- Morten Klingenberg — Løbetosset.dk
- Kenneth Carlsen — Fra stofmisbruger til Ironman & forretningsmand
- Aleksandar Sørensen-Markovic — Founder OOB Life
- Kristina Schou Madsen — World Marathon Challenge rekord holder
- Mikio Karmann — Ironman & HOKA repræsentant
- Martin Kreutzer — Livsstilsvejleder
- Kenneth Pedersen — Ultraløber
- Helene Rohrberg — Ultraløber
- Jørn Borup — Ultraløber
Film & documentary gallery.
A look inside the shoots — click any frame to see it full size.
The Creative.
Beyond the director's chair: building communities, races and brand experiences from the ground up.
MI8 RUN — Run Like Tom Cruise
For the Danish premiere of Mission: Impossible 8, Nordisk Film brought us in to create something that could build excitement around the film and turn the premiere into an experience of its own.
Read the storyRunning Show Reel
This is a collection of moments from running events I have filmed across the years — races, brand activations, training camps and the energy that happens when a lot of people decide to run together.
Read the storyArizona Behind the Scenes
There are some productions that stay with you long after you put the camera down. For me, one of those was Fighter Familien fra Falster.
Read the storyHOKA Run Camp
Creative direction and storytelling for HOKA Run Camp — a running camp built to put runners inside the brand rather than in front of it.
Read the storyMI8 Run Copenhagen
Creative identity and race-day narrative for MI8 Run Copenhagen — one of the city's standout running events.
Read the storyCodan Touren på Tour
Creative partner on Codan Touren på Tour — building the content and activation that travelled with the tour.
Read the storyTRAILMAN DENMARK — How I Built It
Trailman Denmark didn't start with Trailman.
Read the storyVegas Insider
A film for Vegas Insider that moves at the speed of the subject — sharp, confident and built for an audience that knows the game.
Read the storyIntentional with our partnerships & people.
Twenty years as a marketing manager for brands that live outdoors — Salomon, Atomic and Suunto — then an award-winning documentary broadcast nationally. That mix is the whole point: campaign thinking and film craft in the same pair of hands.
Brands
Broadcast
20+
Years in brand marketing
03
Global outdoor brands led
02
National broadcasters